Real Time Content, Inc., now a part of Pitney Bowes, offers a cloud-based service to create personalized and interactive online video experiences through the use of real time and data driven technologies. Customers are using RTC to help shorten sales cycles, improve customer service and reduce operating costs. Our video experiences capture the full potential of online video by transforming standard video content into an interactive personalized medium. The result is a best-of-both-worlds combination of old and new media: the relevance and measurability of the Internet with the immersive quality of traditional video for entertainment and marketing/advertising applications. Real Time Content provides data-driven adaptive personalized video services for statements, on-boarding, lead generation, sales, service, training, recruiting and entertainment applications.