RTC creates a unique personalized media experience for each consumer by assembling together segments of video, audio, text and graphical content in real time. Content can be adapted based on consumer profiles, user choices, publisher requirements or a variety of other factors.
Our solution is a fully managed service which allows rapid service deployment, and includes a suite of additional services to support the full content creation, delivery and management process. RTC’s scalable architecture includes an advanced content creation and management software package, multi-format media delivery capability (with proprietary software elements), and sophisticated measurement and reporting tools.
How is content adapted?
Adaptation can be based on a wide range of data:
- User interaction: for example - “tell me more” “more pricing details”
- Techno graphic data:
- - Local time: versions suited to time of day and day of week
- - Location: regional versions including language and accent
- - Context: content based on the web page where the ad appears
- - Technology Attitude: versions for technophiles and technophobes
- - Repeat visits: evolving stories for repeat visits
- - Browser type: adapting content to suit the device capabilities
- Bandwidth: optimizing quality based on connection bandwidth
- Behavioral: for example age, gender, tastes - provided by ad-serving networks
- Publisher data: registered customer data, interests and preferences
How is content created?
The RTC Media Tool makes Adaptive Media creation easy:
- Simple drag-and-drop content segmentation and tagging
- Comprehensive video and audio format support
- Including AVI, MPEG, FLV, DivX, WMV, MP4, MOV, RM, H.264, 3GP, PSP MPEG-4, iPod MPEG-4, CD, MP3, WMA, WAV, AAC, M4A, APE, FLAC, OGG
- Visual storyboard template creation
- Pre-built templates for effective campaigns
- Real-time storyboard testing
- One-click publishing
