RTC’s scalable architecture includes an advanced content creation and management software package, multi-format media delivery capability (with proprietary software elements), and sophisticated measurement and reporting tools.
The RTC process flow is:
- Consumer visits web site
- Content request & User profile sent to RTC
- RTC adapts source video & audio to create personalised content in real time
- Personalised content delivered to consumer through website
- Consumer reactions measured to optimise future content in real time
How is content created?
The RTC creation tools makes adaptive media creation easy. Here are a few of the key features of our software suite:
- Simple drag-and-drop content segmentation and mark-up
- Comprehensive video and audio format support
- Visual storyboard template creation
- Pre-built storyboards for rapid project creation
- Real-time storyboard preview and testing
- One-click publishing systems
How is content adapted?
When using the RTC platform adaptation within your content can be based around a huge variety of data.
Here are just a few examples:
- User interaction: the user may specify 'duration' or 'preferences'.
- Techno graphic data (such as):
- - Local time: content based on the 'time of day' & 'day of week'
- - Location: content based around 'region','language' & 'accent'
- - Context: content suited to the page where the ad appears
- - Technology: content suited to technophiles & technophobes
- - Repeat visits: evolving stories for repeat visits
- - Browser type: adapting content to suit device capabilities
- Bandwidth: optimizing content based on the viewers 'bandwidth'
- Behavioral: content suited to 'age', 'gender' or 'tastes' (Provided by ad-serving networks)
- Publisher data: content based around shared 'customer data'
