Microsoft Xbox

Lips Promo

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Real Time Content has enabled us to produce a highly engaging and innovative campaign. This is truly a ‘world’s first’ in terms of promotional marketing.

– Tim Ferris
Head of Interactive Partnerships at Global Radio

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A new frontier in promotional marketing

When Microsoft wanted to promote the launch of its Lips singing game for Xbox, Real Time Content worked with Global Radio and Universal McCann to create the world’s largest collaborative video production. Special video booths gave the public a chance to sing along with the Lips version of Lily Allen’s “The Fear,” then log in online and view their performance.

Real Time Content’s personalized video technology was used to create an online video mash up service that enabled users to mix their own performances with others to create a unique video that could then be shared via social media. Each video was individually created in less than two seconds. The campaign was a roaring success, increasing brand awareness and driving traffic and viewer participation.