The WTA (Women’s Tennis Association) Tour, sponsored by Sony Ericsson, launched a global campaign to attract younger, more casual tennis fans by building awareness of, and traffic to, the Tour’s re-launched website www.sonyericssonwtatour.com. The WTA Tour was looking for engaging digital content for new fans and current web visitors – and found it in the RTC online video platform.
RTC created an online video game that features match highlight video and performance statistics while entertaining fans and to educating the online community about women tennis stars. Hero Powercards combines proven game play mechanics to create a compelling, relevant and engaging game of virtual tennis, raising the profile of women’s tennis and broadening the reach outside of the core WTA Tour fan base by appealing to gamers and sports fans alike. Real-time video content of players and real world statistics kept the game engaging and current.