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RTC is leading a revolution in online video
Our innovative approach delivers online video which changes to specifically match your interests - in real time. Our ‘Adaptive Media’ technology fits perfectly into social networking sites such as bebo, myspace and facebook.

The technology can give the users of social networking applications, the ability to choose what and how they view online video, giving them new levels of control.

RTC have teamed up with an online video rental service and created the first adaptive video messaging application.
Within this application users can choose their favourite movie genres, styles, themes and enter in their own personal messages to create a one-off unique video messages to send to their friends. The video message then becomes visible on the recipients profile pages for everyone to interact with.

‘Adaptive Media’ can also be used to create video adverts that are more relevant to you. If implemented into an advert, RTC’s technology can deliver personalized video that is specifically for you!

Not everyone likes adverts, but if you have to see them, wouldn’t you rather they be for things you might be interested in?

This pioneering approach monitors, measures and adjusts digital media to allow real time changes, depending on your requirements – what you like, what you want to do, what you want to see, and what you need.


What’s in it for you?

  • You receive more relevant and engaging content.
  • You get greater levels of interaction and possibilities to exercise control.
  • You receive viewing experiences that are uniquely personalized to you.


We don’t just play video, we adapt it.


Contact us to discuss your
Adaptive Media potential
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