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What is Adaptive Media


Everyone else "plays" media ­ RTC "adapts" it.

Online video is currently a passive, linear, one size fits all experience.
RTC's patented technology adapts online video campaigns to be more relevant to your customers by utilizing their profile or behavior data.

That's why we developed the term Adaptive Media.

Our objective is to lead the next generation of interactive video technology
and services, through the global adoption of the RTC Adaptive Media
Platform.

See it in Action

Key Benefits

  • Re-purpose video media assets:
    • - Run multiple campaigns from one source
    • - Contextually target campaigns
    • - Greater personalization of content
    • - Monetize current and archive content
    • - Monetize user-generated content
    • - Integrated effectiveness tracking and reporting
  • Short ROI payback period
  • Maximize revenues from CPM
  • Increase click-thru rates (compared to static video benchmarks)
  • Increase sales conversions
  • Increase ad awareness
  • Increase time on page
  • Drive traffic
  • Target audience communities and social networks
  • Enhance email marketing

Contact Us for further information and to start using Adaptive Media for your business.

Brands & Advertisers - click to find out more
Media Owners - click to find out more
Agencies - click to find out more
Publishers & Networks - click to find out more
Social Networking - click to find out more